Ride Wild. Live Wild.
Customizable apparel, hats, and accessories for your wild life.
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Our Story
How It Started
Like a lot of little girls, I was horse crazy. I am pretty sure my parents thought it was a phase, and I would probably grow out of it. At the age of 8, I started taking lessons at a local barn. I spent the majority of my Saturdays there, mucking stalls in the mornings to help pay for lessons in the afternoon. I ended up showing in English classes here and there using stable owned horses while still writing "my own horse" on every Christmas list and blowing out every birthday candle wishing for one .
In high school schedules got busy trying to divide my time between school, work, and of course, my boyfriend. I still rode at my best friend's house on her mom's horse, Rocky. However, lessons with my trainer became few and far between.
Dreams Don't Die
After graduation, I married my highschool sweetheart, and together we remodeld our first home, built two new homes, and brought 8 (yes, EIGHT) children in to this world.
Years passed in a blur of birthing and raising children, laundry, dishes, keeping the home and trying to keep everyone fed, clothed, educated, and happy.
Horses took a backseat to the demands of motherhood, which I decided with intention, to pour my life into during that season.
But some loves never burn out. They lay like embers in your soul waiting for the right time to be re-stoked.
New Beginnings
During a 2001 mustang gentling clinic with two of my daughters (then 15 and 13), God brought that dream back into focus, and things moved FAST. In less than two months, we installed a round pen, purchased a barn, and adopted not just one, but TWO unhandled mustang mares. My mare, a grulla, would be named Ember.
Starting this new chapter not only rekindled a love for horses but allowed me to start gaining the confidence to do big, scary, new things again. I mean... saddle breaking a mustang by yourself at the age of 39 after a decades long hiatus of horses will get you thinking you can do ANYTHING, including starting your own clothing brand.
A year later in 2022, I started this business, named after my first horse - who happened to be a branded bronc.